PROMOS @ MAPIC ITALY 2016: SCALO MILANO AND THE NEW FOOD COURT AT VALMONTONE OUTLET BOTH OPENING IN AUTUMN 2016

24/25 May 2016 – SUPERSTUDIO PIÙ, Milan – Stand B02-C01

Promos is participating at the first edition of Mapic Italia with the latest news relative to the projects in its portfolio: it’s going to be a very exciting autumn for the company, with the opening of Scalo Milano in October and the inauguration of the Food Court at Valmontone Outlet in November.24

With its constant attention to emerging trends, diversified research on interesting new goods sectors and its policy of listening to the needs of the end customers, Promos distinguishes itself for a strong innovative spirit that has generated two new projects, each unique in its way.

Filippo Maffioli, CEO of Promos says: “This is a crucial moment, as we begin to harvest the fruits of our labors in the past several years. With Scalo Milano, we want to offer an advanced retail project, absolutely unique for the sector. The reaction of the market confirms that we are moving in the right direction. Innovating is the only way to make the sector grow”.

Scalo Milano will offer the general public the best of food, fashion and design, together for the first time in an organic project. In addition to the innovative design district, the first in Europe, and with the inclusion of artistic ventures, created to give the visit to the center a cultural dimension and one of high profile entertainment, recently renamed “You Art Here”, the promoters of the project have launched an extraordinary concept with permanent School of High Professional Training, a branch of the Lonati Machina Technical Institute of higher education, with a two-year post-graduate course for store managers, the first edition of which will start in October 2016.

Another important project almost ready for inauguration is the new Food Court at Valmontone Outlet near Rome. It is the first example of a Food Court at an Italian outlet mall. It will occupy an area of 3,000 sq.mt., with 10 businesses, including cafés, restaurants, pizzerias and fast food outlets, with an innovative format capable of satisfying the preferences of every segment of the clientele. The Food Court is part of a broader plan of restyling for the outlet that will concentrate on the three macro areas of property, marketing and trade. In this sector over 10,600 sq.mt. have been moved by Promos, between renewals and new contracts. In particular, agreements have been initialed with 20 new brands of primary importance, including: Liviana Conti, Braccialini, Jeep, O Bag, Sandro Ferrone, Melluso, Diadora, Rebel Queen by Liu Jo, Hangar Eighteen and Delsey ParisStroili Oro has also opened its first store in an outlet mall at Valmontone.

Tomaso Maffioli, CEO of Promos says: “As regards Valmontone Outlet, the data reported since the beginning of the year are more than positive: +2% footfall and sales are up by 4.7%. The opening of the new Food Court. we estimate, will help us to sustain and further improve the results relative to visitor, which are already at record levels for the domestic market. In the coming months, important new openings will further enrich the fashion offering with international brand of great appeal for a more and more diversified and demanding clientele”.

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