MAPIC ITALY 2017: IN JUNE, THE SECOND STAGE OF EXPANSION OF SCALO MILANO WILL GET UNDER WAY

Just seven months after the inauguration of Scalo Milano – the first shopping district to offer a unique experience between design, …

MAPIC ITALY 2017: IN JUNE, THE SECOND STAGE OF EXPANSION OF SCALO MILANO WILL GET UNDER WAY

Just seven months after the inauguration of Scalo Milano – the first shopping district to offer a unique experience between design, fashion and food – Promos announces at Mapic Italy, the start of the second stage of development.

The new shopping area, where works will start in June 2017, will expand the existing area by another 3,600 sq.mt., bringing the total area to 35,000 sq.mt. Over the next 2 years, succeeding expansions will bring the total to 60,000 sq.mt. at full capacity.

The structure, which now has 130 stores, will grow to include another 25 stores devoted to Fashion  – they are expected to open by September 1, 2018 – and will bring the total number of stores to 155 of the 300 planned on completion of the project.

Filippo Maffioli, CEO of Promos: “Scalo Milano is a truly unique project: an innovative format capable of perfectly integrating three sectors to offer a fully rounded experience. What distinguishes us from all the other structures that exist currently in Italy and Europe, in addition to the hybrid price formula – full and off price – for the Fashion sector, and a Food offering that is no longer merely complementary to the shopping but a reason in itself for visiting the structure, is the Design District.”

 The highlight of the structure, its Design District is the first district in a retail mall to offer such a high level in the furnishing sector Made in Italy with 22 brand stores among the most famous brands of design – including B&B, Cassina, Frau, Calligaris, Fendi Home, Vitra, Kartell – united in a real interior design hub.

The original concept of Scalo Milano is also reflected in the food sector, where the excellence of its food services in represented by the Restaurant Lounge Bar Aromatica (of the CIR food group, in collaboration with Charmin Italian Chef). Expression of an idea of cuisine in a continuous state of transformation, Aromatica offers, for the first time in exclusive within a mall, a unique dining experience that changes and evolves thanks to a program that alternates a different starred chef every month.

The schedule of openings of the spaces that have already been assigned is intense, with the recent inaugurations of Diadora, U.S. Polo Assn., Hinckley, American Vintage, Carlo Pazolini, Alta Lana, Flavio Castellani and about 10 new stores scheduled to arrive before the end of 2017: from Brave Kid (for the children’s sector), General Store (with New Balance and North Face), Hermitage to Roberta Biagi and even a Ferrari store that will arrive in September, bringing Scalo Milano an assortment of sportswear and accessories.

PROMOS WINS CNCC AWARDS 2017

The winners were announced a few days ago in the first edition of the CNCC Design Awards, the new awards launched …

PROMOS WINS CNCC AWARDS 2017

The winners were announced a few days ago in the first edition of the CNCC Design Awards, the new awards launched by the National Council Institute recognizing the most virtuous Shopping Centers from the standpoint of Technology, Sustainability and Architectural Quality.

A jury of 10 CNCC members and other experts in the sector awarded the most architecturally advanced structures or those that applied strategies of improvement in the construction techniques or in restructuring.

Among the winners for 2017, two structures managed by the Promos Group stood on the podium: Scalo Milano, the shopping district inaugurated at the end of October 2016 at Locate Triulzi (MI) and Valmontone Outlet, the Factory Outlet Center located 40km south of Rome.

We are elated to have won two awards with our structures. – Tomaso Maffioli, CEO of the Promos Group announced proudly – For Valmontone Outlet, the podium was a confirmation: for years it has been the outlet most visited in Italy, and thanks to the opening of the Food Court at the end of 2016, it has become a real excellence in its sector. For Scalo Milano, however, – Maffioli continues – an award of this kind only convinces us more than ever to have made the right choice in terms of concept: from the innovative, modern architecture to the trade offering, that ranges from fashion to food and includes a complete Design District that is a real point of pride for us.”

 Scalo Milano, developed by Lonati Group and Promos, won in the category of “New shopping centers” thanks to the innovative mix it represents: iconic and strongly contemporary architecture inspired by industrial design, plus a vast and widely differentiated assortment of offerings including fashion, with brand stores and a hybrid price formula, a Food Village with 15 units between cafés and restaurants, and the first European Design District expressing its excellence in the 20 showrooms of the most important Italian brands.

Valmontone Outlet (Promos manages the mall) was rewarded in the “Refurbishment” sector, where it distinguished itself, among other things, specifically for its Food Court. It is the first such realization in an Italian outlet mall devoted entirely to food service. Designed by L22 (the brand name of the Lombardini22 group devoted to architectural design and engineering for the Retail, Office, Hospitality and Data Center market). It occupies an area of 3,000 sq.mt. and hosts 7 units with a well differentiated range of offerings, capable of meeting the preferences of every segment of the clientele. What makes this Food Court unique is that, while it is an integrated part of the mall, it also has a separate entrance to allow access to the Food Court up to two hours after the mall has closed.

SCALO MILANO: FUORISALONE 2017 GOES YELLOW

Promos returns to the Fuorisalone event with Scalo Milano, the new district of Milan that aggregates excellences Made in Italy: fashion, …

SCALO MILANO: FUORISALONE 2017 GOES YELLOW

Promos returns to the Fuorisalone event with Scalo Milano, the new district of Milan that aggregates excellences Made in Italy: fashion, food, but above all design.

Everybody will have to know that Scalo Milano is home to the only Design District in Italy, indeed, in Europe: a district that contains all the best of design Made in Italy.

An important partnership has been signed with the Foundation of the Architects’ Association of Milan, which enables Scalo Milano to participate in the event “Open Order 2017”: during the Fuorisalone period, the Foundation opens its headquarters at via Solferino 19 to the public, with events and a place to relax for the afficionados of design.
The setting of the garden was organized by Scalo Milano with a special set created by a group of companies from the Design District including Calligaris, Kartell and Vitra.
It reflects the cooperation between Scalo Milano and the Architects’ Association, that will continue even after the Furniture Fair thanks to an agreement that will provide significant facilitations and services to the professionals who belong to the association.

During the Fuorisalone event the project Scalo Design Station will get under way: the districts of Brera, Tortona and Lambrate have been turned into areas of urban relaxation and benefit for community design, with “Unconventional Lounges” or spaces furnished with comfortable yellow seats from Scalo Milano.

At the same time, at Scalo Milano, during the weekend, the mall will host a number of Design Talks: a presentation of ideas open to everyone, an innovative opportunity to talk about many of the subject connected with design.

Opening the event will be Saturnino, the bass player, composer and now also designer with his line of Saturnino Eye Wear. Starting from his autobiography entitled “Testa di Basso”, he will talk about his relationship with design through the bass, the musical instrument made to measure for him, and the line of eyewear he has created.
He will be followed by a talk entitled “Print your shoes” by Mark Beccaloni, a young industrial designer who recently created a line of design produced entirely with a 3D printer.
One of the most exciting events at Scalo Milano will be the meeting with comehome!, the popular platform that enables people to socialize by participating in events at homes of various kinds, from social eating to design. The creators will talk about how the events in the homes involve more and more people in a community in which the esthetics of the events is connected with a design concept.
Concluding the cycle will be a workshop with the association School of Robotics for families and children: using the LEGO Mindstorms Kit the passages that lead from design to the realization of a robot will be illustrated.

Finally, the last event of this exciting week will be a big party at Scalo Milano, the evening of Sunday 9 April from 6 pm until about 10 pm, organized by Body/Heat and ETNA/Il Giardino dei Visionari.

VALMONTONE OUTLET: POSITIVE RESULTS FOR THE SECOND YEAR OF MANAGEMENT BY PROMOS

Valmontone is confirmed the outlet in Italy with the highest footfall: more than 6.5 million visitors in 2016 (+5.7% over the …

VALMONTONE OUTLET: POSITIVE RESULTS FOR THE SECOND YEAR OF MANAGEMENT BY PROMOS

Valmontone is confirmed the outlet in Italy with the highest footfall: more than 6.5 million visitors in 2016 (+5.7% over the previous year).
From the beginning of the Promos management, two years ago, the footfall has grown by 7.5% and turnover by 13%.

The year that just ended was characterized by the opening of the new Food Court, the first for an outlet, with a special entrance of its own and extended hours with respect to the mall. The Food Court occupies an area of 3,000 sq.mt. and has 7 tenants at present, with famous Italian and international restaurant brands: Alice Pizza, Burger King, Casa Angelesi, Cono, KFC Kentucky Fried Chicken, La Piadineria, Old Wild West.

Big news among the new boutiques too, with the opening of stores by Denny Rose, Nivea, RefrigiWear, Swarovski, Tempur, Original Marines, Primadonna, Barbuti, Pianura Studio, Converse, Guess, Boutique Nespresso and the exceptional pastry of Petit Bouclè.

Tomaso Maffioli, CEO of Promos comments: “We are closing this second year of successful management with sales up by 6%, for a total increase of 13% since the beginning of our management. The positive data we have recorded are a confirmation of the effectiveness and popularity with our clientele of the investments made in new formats – such as the Food Court, with the first increases, in terms of footfall, already observed in the very earliest weeks of business – and the valorization of the fashion offering and increasing attention devoted to entertainment at the mall.”

The winter clearance sales for 2017 are getting off to a good start: from January 5 to 8, more than 150,000 visitors chose the mall for their Roman shopping, despite the freezing temperatures that have blanketed central and southern Italy in the past several days. The increased footfall in the first two days of the sales was significant, with respect to the previous year, up +23% on the first day. The winter sales will continue until 15 February 2017.

WINTER CLEARANCE SALES FROM 5 JANUARY: EVEN DESIGN IS ON SALE, BUT ONLY AT SCALO!

Thursday 5 January will bring one of those events shopping enthusiasts look forward to all year: clearance sales! For 60 days …

WINTER CLEARANCE SALES FROM 5 JANUARY: EVEN DESIGN IS ON SALE, BUT ONLY AT SCALO!

Thursday 5 January will bring one of those events shopping enthusiasts look forward to all year: clearance sales!
For 60 days at Scalo Milano, the top fashion brands will offer discounts up to -50% off the original price.

But only at Scalo Milano – and here is the absolute novelty – will it be possible to purchase design items at discounted prices!

From furniture to housewares, upholstery to small appliances, there will be countless opportunities and all interesting.

Among the brands that have never offered end-of season discounts in the past, are many famous names, with promotions from 10% up to 50% on a wide range of products: Alessi, B&B, Calligaris, Cappellini, Cassina, Corsini Night Experience, Luxury Living, Molteni&C – Dada – Vitra, Natuzzi, Poliform – Varenna, Poltrona Frau and Tisettanta.

And when shoppers feel the need of a relaxing break, 15 cafés and restaurants are ready to offer the visitors something to appeal to every taste or need.

Winter hours: every day from 10 am to 8 pm for the stores (fashion and design), closure postponed to 11 pm for food.

“THE VINTAGE PROJECT” AT SCALO MILANO: WHEN FASHION DOES A GOOD DEED!

On Friday 16 December the charity shop will open at Scalo Milano in collaboration with the IEO-CCM foundation for the support …

“THE VINTAGE PROJECT” AT SCALO MILANO: WHEN FASHION DOES A GOOD DEED!

On Friday 16 December the charity shop will open at Scalo Milano in collaboration with the IEO-CCM foundation for the support of cancer research.

The initiative will finance the project IEO Women’s Cancer Center: a model multidisciplinary center made to measure for women, which takes care of their needs before, during and after cancer, offering the most effective measures of preventions, ensuring innovative therapeutic strategies and facilitating their pursuit with efficiency and competence. A union of forces involving many professional, from surgeons to oncologists, from pathologists to radiotherapists, plastic surgeons, geneticists, nutritionists, psychologists and sexologists – all together in one place.

Starting at 3 pm the store will be officially open to the public, who can purchase clothing and accessories donated to the foundation by fashion icons, from Franca Sozzani and Anna Dello Russo to Chiara Ferragni. Among the brands offered: Alberta Ferretti, Armani, Chanel, Etro, Fendi, Ferragamo, Givenchy, Marni, Missoni, Roberto Cavalli, Rochas, Vionnet, and many others. The proceeds go entirely to support of the Women’s Cancer Center of the European Institute of Oncology.

“We wanted to support this project with the IEO-CCM Foundation – declares Filippo Maffioli, CEO of Promos – because we believe that fashion can be a strong medium for the contributing to a noble purpose and benefit such as research. The Vintage Project initiative – continues Maffioli – enables visitors to Scalo Milano not only to acquire the most noted brands of fashion and accessories at interesting prices, but to do it also in the name of a good cause.”

The European Institute of Oncology, Institution of Scientific Treatment and Care, is a “comprehensive cancer center” with a “non profit” structure, active in three sectors: Treatment, Research and Professional Training. Founded in 1994 as a brainchild of Professor Umberto Veronesi, the IEO proposes to achieve excellence in the field of the prevention, diagnosis and treatment of tumors through the development of clinical-scientific research and innovation in organization and management, within a context of constant attention to the quality of the service provided to the persons assisted.

In order to maintain its research at a constantly high level of quality and reliability, the experience and dedication of the individual scientists is not enough: for this reason, the Institute is supported by the IEO-CCM Foundation, a non-profit fundraising organization.

NEW FOOD COURT OPENS AT VALMONTONE OUTLET

The new Food Court opened today at Valmontone Outlet, the first Italian outlet mall to have one. Designed by L22, it …

NEW FOOD COURT OPENS AT VALMONTONE OUTLET

The new Food Court opened today at Valmontone Outlet, the first Italian outlet mall to have one. Designed by L22, it occupies an area of 3,000 sq.mt. and has 7 food service units with brands known nationally and worldwide: Alice Pizza, Burger King, Casa Angelesi, Cono, Kentucky Fried Chicken, La Piadineria, Old Wild West.

The food offering is varied and differentiated, conceived to meet the preferences of every segment of the clientele at any time of day. With its own special entrance, the Food Court will have independent hours with respect to the mall, with closure postponed to 11 pm.

The strategic goal behind the project has a dual focus: on the one hand, to increase the average stay at the mall and, on the other, to attract potential new customers in search of a place to have lunch or dinner, also thanks to the prolonged opening hours.

The opening of this new area devoted to food service represents a continuation of the program to relaunch Valmontone Outlet under the management of Promos, to make the mall even more attractive for shopping at the national level.

The Food Court is part of a vast restyling plan for the Outlet which began in January 2015 and focused on three main areas: property, marketing and trade. A virtuous example of requalification, the product of the advantageous cooperation between Promos and the ownership of the property, the real estate investment fund grundbesitz europa – Alternatives Division of Deutsche Asset Management.

Tomaso Maffioli, CEO of Promos says: “The new Food Court is a clear example of how concrete investments in new formats can effectively relaunch existing structures with high unexpressed potential. This project is the most visible part of the work we have been doing for almost two years, and the results indicate that it is the winning approach: the strategies of promotion and marketing, which we have applied since the outset, are giving the expected results in terms of increased footfall, average expenditure and consequently of overall sales”.

From the beginning of Promos’s management, between renewals and new contracts, over 15,600 sq.mt. have been moved within the structure.

Filippo Maffioli, CEO of Promos comments: “Now more than ever, in particular for outlets, it is fundamental to invest in innovation of the offer mix in order to continue to attract shoppers. The appeal of price alone is no longer sufficient to satisfy an increasingly demanding clientele. We therefore try to offer not only a vast number of brands but, in general, a real shopping experience. It is important to use new strategic tactics that can transform the outlet into an effective leisure time destination, and the Food Court is certainly one of these”.

MAPIC 2016: PROMOS PRESENTS TWO IMPORTANT DEVELOPMENTS FOR SCALO MILANO AND VALMONTONE OUTLET

Mapic 2016 – Cannes, 16/18 November 2015 – Palais des Festivals – Stand R8.E11 On the occasion of MAPIC, the international …

MAPIC 2016: PROMOS PRESENTS TWO IMPORTANT DEVELOPMENTS FOR SCALO MILANO AND VALMONTONE OUTLET

Mapic 2016 – Cannes, 16/18 November 2015 – Palais des Festivals – Stand R8.E11

On the occasion of MAPIC, the international trade fair devoted to retail and real estate held every year in Cannes, Promos will present two important developments relative to its projects: Scalo Milano and Valmontone Outlet.

Scalo Milano, the first stage of expansion of the City Style District gets under way

Inaugurated on Thursday, 27 October, Scalo Milano is effectively a new metropolitan district, with nothing like it on the Italian retail real estate scene for location, architecture and innovative format. It is a truly unique shopping experience that, in this first stage, will consist of a total of 130 stores on a gross retail area of 30,000 sq.mt.

Mapic 2016 will provide the opportunity for launching development stage 1A, with the addition of 30 new stores devoted to the Fashion offering and expected to open by the end of 2017.

By succeeding stages, the total area will reach 43,000 sq.mt. first, and 60,000 sq.mt. when it is complete in its entirety, with a total of over 300 stores.

Filippo Maffioli, CEO of Promos reports: “Scalo Milano is an advanced retail project with three important innovations: it is a Design District that aggregates a high level offering in a single place for the first time in Italy, with a hybrid price formula consisting of both full and off price for Fashion, and a Food offering that is no longer complementary to the shopping, but becomes its own reason for visiting the mall.”

The schedule for opening of the stores already leased is continuing, with 16 new stores arriving at Scalo Milano by the end of 2016: on 10 November the official inauguration took place for the second Milanese showroom of Poltrona Frau, the Italian excellence famous all over the world for its quality, craftsmanship and innovation. 17 November will be the inauguration day for laFeltrinelli RED and Antica Focacceria San Francesco, in the Food Village, and for Adidas and Reebok in the district devoted to sportswear.

The expansion of the Valmontone Outlet mall continues with the new Food Court, just completed

The new Food Court that will be open for business on 24 November at 6 p.m. will be the first in an Italian outlet mall.

Designed by L22, it occupies an area of 3,000 sq.mt. and will have 7 food service units: Alice Pizza, Burger King, Casa Angelesi, Cono, Kentucky Fried Chicken, La Piadineria, Old Wild West. The basic strategic goal of the project has a dual focus: on the one  hand, to increase the average amount of time spent at the mall and, on the other, to attract potential new customers in search of a place to have lunch or dinner, thanks to the extended hours with respect to those of locations in town.

The Food Court is part of an extensive restyling plan of the Valmontone Outlet managed by Promos, concentrating on three macro areas: the property, marketing and tenancy.

Tomaso Maffioli, CEO of Promos, comments: “In this particular stage of economic stagnation and decreased consumption, it is necessary to invest in business structures to make them more attractive. The business offering, though always extremely important, is no longer sufficient; new strategic attractions are crucial to turn the outlet mall into a real destination for leisure time: the Food Court is certainly one of these. We are constantly working for continued improvement of the structure and its offering, and the results indicate that this is the right approach”.

SCALO MILANO: OVER 150,000 PEOPLE THE FIRST FOUR DAYS

Just four days after the inauguration of “Scalo Milano”, the City Style District of Locate di Triulzi (MI) has already been …

SCALO MILANO: OVER 150,000 PEOPLE THE FIRST FOUR DAYS

Just four days after the inauguration of “Scalo Milano”, the City Style District of Locate di Triulzi (MI) has already been visited by over 150,000 people.

 The project, presented Thursday morning before representatives of the institutions and important guests, is one of a kind on the commercial scene, with the goal of effectively becoming a district of the city – firmly rooted in the urban fabric – able to offer the public the best of art, fashion, food and design all in the same place, for the first time in Italy.

“The territorial positioning of Scalo Milano is a real advantage for the new City Style District. – says Tomaso Maffioli, CEO of Promos, the company that manages the center – It has direct access to the metropolitan link S13 (the Locate di Triulzi stop is just 100 meters from the entrance) and a vast free multilevel parking area, which enabled the clientele anxious to visit Scalo Milano in these first days, to reach the structure without slowing traffic or blocking circulation.”

Among the brands operating at Scalo Milano:

– Design: Alessi, B&B Italia, Calligaris, Cappellini, Cassina, Dada, Kartell, Luxury Living (Fendi Casa – Trussardi Casa), Molteni&C, Natuzzi Italia, Poliform, Poltrona Frau, Scavolini, Varenna and Vitra.

– Fashion: a.testoni, Baldinini, Borbonese, Calvin Klein, Converse, DoDo, Fratelli Rossetti, G-Star Raw, Guess, Ixos, Karl Lagerfeld (the first Italian brand store), K-way, Levi’s, Liu Jo, Liviana Conti, Moleskine, Napapijri, Nike Factory Store, Patrizia Pepe, Pepe Jeans London, Refrigiwear, Salewa, Superga, Swarovski, Swatch, Timberland, Tommy Hilfiger, Twinset – Simona Barbieri, Twinset U&B (Underwear/Beachwear), Vans

– Food: C House Cafè & Restaurant, Doppio Malto – Fabbrica di Birra, El Pan D’Na Volta, Fresco, La Piadineria, Lindt, Mc Donald’s, Nespresso, Panini Durini, RED laFeltrinelli, Roadhouse Restaurant, Rossopomodoro, shi’S, Spontini Milano 1953.

PHOTOGALLERY SCALO MILANO UNDER CONSTRUCTION

Construction work in Locate Triulzi for completing Scalo Milano

Each month the Photogallery is accessible on  the social platforms Pinterest, Instagram, Facebook and Twitter. www.scalomilano.it

PHOTOGALLERY SCALO MILANO UNDER CONSTRUCTION

Construction work in Locate Triulzi for completing Scalo Milano

Each month the Photogallery is accessible on  the social platforms Pinterest, Instagram, Facebook and Twitter.
www.scalomilano.it

THE COURSE FOR STORE MANAGERS GETS UNDER WAY AT SCALO MILANO: WORK AND TRAINING IN AN ADVANCED RETAIL PROJECT

Branch of the Machina Lonati Technical Institute of Higher Education, the School of Advanced Professional Training will prepare highly qualified personnel for the retail sector

Registration is open for the two-year post-graduate course in store management, the first edition of which will start in October 2016 …

THE COURSE FOR STORE MANAGERS GETS UNDER WAY AT SCALO MILANO: WORK AND TRAINING IN AN ADVANCED RETAIL PROJECT

Branch of the Machina Lonati Technical Institute of Higher Education, the School of Advanced Professional Training will prepare highly qualified personnel for the retail sector

Registration is open for the two-year post-graduate course in store management, the first edition of which will start in October 2016 at the Scalo Milano projectOrganized by the Foundation of the Technical Institute of Higher Education for the Made in Italy Label Machina Lonati, the course will train Store Managers, offering the possibility of obtaining practical experience and entering immediately into contact with the world of business. It was planned to train a highly qualified type of personnel with multiple skills, able to function in a professional, competent manner in the national and international trade sector, conversant with the marketing and promotional policies typical of the world of fashion, food and design.

Filippo Maffioli, CEO of Promos, comments: ”Scalo Milano would like to be an incubator of excellence, and in the retail world, the professional quality of the service is an integral part of the offer, as well as a fundamental aspect for customer satisfaction. For this reason we have provided a highly specialized training program as part of a real business setting that adequately prepares the personnel to the needs of a more and more informed and sophisticated consumer, attentive to the latest trends”.

The Sales Manager will have mastered the most important organizational and managerial models of actual stores, business networks and e-commerce, and will know now to coordinate and integrate the skills and resources available in the store, also using the latest information technologies. Customer management and sales and pricing techniques will be taught, as well as the organizational skills necessary for the promotion of events and activities tenting to give greater visibility to the business and to the products/services offered. The Sales Manager will know how to prepare a marketing plan, manage public relations and advertising outside the store. The course lasts four semesters, for a total of 1,900 hours, divided between theoretical lessons, practical experience and workshops. 30% of the time will be devoted to mandatory internships. At least 50% of the instructors are professional with specific experience in the sector of organized distributions, independent retail, commercial real estate, marketing and advertising. The title is obtained after passing a final examination of the skills acquired, carried out by a special examining committee that will be appointed and that will consist of representatives of the school, the university, the professional training sector and experts of the business world.

Each class will consist of 25 students, and the places will be assigned on the basis of the score obtained in the admission test.

The requirements are: high school diploma, computer skills and good knowledge of English.

For information and applications, visit the website www.itsmachinalonati.it or contact the school secretariat (Tel. 030300671 – segreteria@itsmachinalonati.it).

PROMOS @ MAPIC ITALY 2016: SCALO MILANO AND THE NEW FOOD COURT AT VALMONTONE OUTLET BOTH OPENING IN AUTUMN 2016

24/25 May 2016 – SUPERSTUDIO PIÙ, Milan – Stand B02-C01 Promos is participating at the first edition of Mapic Italia with …

PROMOS @ MAPIC ITALY 2016: SCALO MILANO AND THE NEW FOOD COURT AT VALMONTONE OUTLET BOTH OPENING IN AUTUMN 2016

24/25 May 2016 – SUPERSTUDIO PIÙ, Milan – Stand B02-C01

Promos is participating at the first edition of Mapic Italia with the latest news relative to the projects in its portfolio: it’s going to be a very exciting autumn for the company, with the opening of Scalo Milano in October and the inauguration of the Food Court at Valmontone Outlet in November.24

With its constant attention to emerging trends, diversified research on interesting new goods sectors and its policy of listening to the needs of the end customers, Promos distinguishes itself for a strong innovative spirit that has generated two new projects, each unique in its way.

Filippo Maffioli, CEO of Promos says: “This is a crucial moment, as we begin to harvest the fruits of our labors in the past several years. With Scalo Milano, we want to offer an advanced retail project, absolutely unique for the sector. The reaction of the market confirms that we are moving in the right direction. Innovating is the only way to make the sector grow”.

Scalo Milano will offer the general public the best of food, fashion and design, together for the first time in an organic project. In addition to the innovative design district, the first in Europe, and with the inclusion of artistic ventures, created to give the visit to the center a cultural dimension and one of high profile entertainment, recently renamed “You Art Here”, the promoters of the project have launched an extraordinary concept with permanent School of High Professional Training, a branch of the Lonati Machina Technical Institute of higher education, with a two-year post-graduate course for store managers, the first edition of which will start in October 2016.

Another important project almost ready for inauguration is the new Food Court at Valmontone Outlet near Rome. It is the first example of a Food Court at an Italian outlet mall. It will occupy an area of 3,000 sq.mt., with 10 businesses, including cafés, restaurants, pizzerias and fast food outlets, with an innovative format capable of satisfying the preferences of every segment of the clientele. The Food Court is part of a broader plan of restyling for the outlet that will concentrate on the three macro areas of property, marketing and trade. In this sector over 10,600 sq.mt. have been moved by Promos, between renewals and new contracts. In particular, agreements have been initialed with 20 new brands of primary importance, including: Liviana Conti, Braccialini, Jeep, O Bag, Sandro Ferrone, Melluso, Diadora, Rebel Queen by Liu Jo, Hangar Eighteen and Delsey ParisStroili Oro has also opened its first store in an outlet mall at Valmontone.

Tomaso Maffioli, CEO of Promos says: “As regards Valmontone Outlet, the data reported since the beginning of the year are more than positive: +2% footfall and sales are up by 4.7%. The opening of the new Food Court. we estimate, will help us to sustain and further improve the results relative to visitor, which are already at record levels for the domestic market. In the coming months, important new openings will further enrich the fashion offering with international brand of great appeal for a more and more diversified and demanding clientele”.

SCALO MILANO, TIME TO APPLY: 500 JOBS AVAILABLE IN THIS VERY FIRST STAGE

When complete, the new shopping destination will employ about 1,000 people in its 300 stores

While works continue for completion of Scalo Milano here is a short presentation of  job opportunities* and instructions for applying for …

SCALO MILANO, TIME TO APPLY: 500 JOBS AVAILABLE IN THIS VERY FIRST STAGE

When complete, the new shopping destination will employ about 1,000 people in its 300 stores

While works continue for completion of Scalo Milano here is a short presentation of  job opportunities* and instructions for applying for the selection of the personnel to be employed at the mall. About 500 employees will be needed for this very first stage, while Scalo Milano will employ, when complete, a total of about 1,000 people in 300 stores.

Carlo Maffioli, Chairman of Locate District and Promos, comments: “The world of employment is going to benefit from a renewed dynamism in the sector of retail real estate. The opening of Scalo Milano is a fine opportunity for those who want to get into the game in a dynamic context that is, by nature, international. It is a source of great pride to us to be able to contribute to the recovery of employment and the improvement of the area where Scalo Milano will operate”.

To apply, candidates can present their credentials through the website of the muncipality of Locate di Triulzi (www.comune.locateditriulzi.mi.it) starting on 4 April 2016.
Afol Sud Milano – Agency for Training, Orientation and Employment for the area south of Milan – and the Cooperative Foppa Group will then support the brands that re going to open stores at Scalo Milano in recruiting personnel from among the applications received in the provision of their employment services.

Free training courses are also available for 60 potential employees, accessible through a public competition (announcement of selection).
In particular, 40 professionals will be trained in the Sales Personnel course (90 hours) and 20 in the Store Manager course (120 hours).
The course, organized by the Machina Lonati Institute will be held in the towns of Locate di Triulzi and Opera.

 

*We are now looking for these two main types of professionals:

  • STORE MANAGERS

Their job will be to direct and supervise the operating management of the individual stores, monitoring their economic and commercial performance. They will have to determine the best strategies to achieve the sales goals and organize the work of the sales personnel, participating directly in sales and in personnel training. They will prepare the marketing and advertising plan for the store, studying the positioning of its products/services for a specific market segment, through surveys of the sector, benchmarking, trend surveys and possible offers through the new digital media. They will monitor customer satisfaction. They will need knowledge of elements of budgeting, management control, marketing, customer care, sales strategies, work scheduling, management of human resources, systems of incentivization to work; contract stipulation, as well as having excellent knowledge of English.

  • SALES PERSONNEL

They will handle the main activities of sales, service, technical product information and assistance to the clientele at each of the stores. They will advise and inform the clientele about product specifications and the services offered. They will handle orders and goods in the warehouse and in the store, ensuring proper display according to the criteria and promotional activities indicated by the management. Among the requisites, we will be looking for good knowledge of English.

 

 

PROMOS: PERMANENT LOCATION OF A SCHOOL OF HIGHER EDUCATION IN SCALO MILANO

A branch of the Machina Lonati High Technical Institute, the school will train experts in store management

Promos, with the president Carlo Maffioli, introduced an important news in Scalo Milano: a Workshop of Knowledge and Creativity, the specialized training …

PROMOS: PERMANENT LOCATION OF A SCHOOL OF HIGHER EDUCATION IN SCALO MILANO

A branch of the Machina Lonati High Technical Institute, the school will train experts in store management

Promos, with the president Carlo Maffioli, introduced an important news in Scalo Milano: a Workshop of Knowledge and Creativity, the specialized training school located on the premises of the new shopping destination.

The Workshop will house a permanent school of advanced training, a branch of the Machina Lonati High Technical Institute that will offer courses of professional training for high-school graduates in the sector of Store Management. The school will be an interesting opportunity for the businesses operating at the mall, in search of qualified personnel for their stores. The course, which is recognized within the European Qualification Framework (EQF), is structured to train experts in various sectors, highly trained professionals with special skills in the sector of international retail and distribution.The area of the Workshop will also house a co-working area accessible to the students and tenants alike, where it will be possible to experiment with innovations in the retail and marketing sector, and where additional training services will be offered, complementary to those offered by the school.

Filippo Maffioli, CEO of Promos, comments: “Consumers are more and more cosmopolitan nowadays; they are more informed and attentive to the latest trends. The retail world cannot ignore this important change and must offer a high level service. It is important, therefore, for the operators to be able to count on skilled sales personnel capable of recognizing and even anticipating the customers’ needs. We have decided to make Scalo Milano a regular workshop of excellence and innovation, and the school is the outcome of that choice. We believe that professional training is a fundamental key to guaranteeing a service of quality, in line with the best international standards”.

The course for Experts in Store Management will give the students thorough knowledge of the main organization models, management and marketing skills and techniques for the use of the most sophisticated technologies of store management and e-commerce. The main professional outlets are: Store Manager, Sales Personnel, Sales Manager, Visual Merchandiser, Business Development Expert, Retail Manager, Trade Marketing Manager, Retailing Manager, Buyer, E-Commerce Manager, Customer Care Manager, Event Manager, Marketing Manager, Public Relations and Advertising Manager.

The course consists of four semesters for a total of 1,700 hours divided between theoretical lessons, practical experience and workshop. 30% of the hours are given over to mandatory internship activities. At least 50% of the teaching staff comes from the professional world with specific professional experience in the sector of large chain distribution, independent retail, commercial real estate, marketing and advertising. The final title awarded at the end of the course is that of Expert in Store Management, and requires a final examination of the skills acquired, carried out by a specially appointed examining committee of experts drawn from the school, the university, professional training and expert in the world of work. Every class will be made up of 25 students and places will be assigned on the basis of the score obtained in the admission test. The requisites for application are possession of the high school diploma, IT skills and good knowledge of English. More information on admission to the courses will be available in the coming months on the websites of the Machina Lonati ITS Foundation and Scalo Milano.

PHOTOGALLERY SCALO MILANO UNDERCONSTRUCTION – FEBRUARY 2016

Construction work in Locate Triulzi for completing Scalo Milano

  Each month the Photogallery is accessible on the website of  Scalo Milano, and with the social platforms Pinterest, Instagram, Facebook and Twitter.

PHOTOGALLERY SCALO MILANO UNDERCONSTRUCTION – FEBRUARY 2016

Construction work in Locate Triulzi for completing Scalo Milano

 

Each month the Photogallery is accessible on the website of  Scalo Milano, and with the social platforms Pinterest, Instagram, Facebook and Twitter.

PROMOS SUPPORTS THE UMBERTO VERONESI FOUNDATION

35,000 euros were collected between Valmontone Outlet and Palmanova Outlet Village to support the “Pink is Good” initiatives An entire year …

PROMOS SUPPORTS THE UMBERTO VERONESI FOUNDATION

35,000 euros were collected between Valmontone Outlet and Palmanova Outlet Village to support the “Pink is Good” initiatives

An entire year of financing to support an activity of research strongly committed to the battle against breast cancer: that is how the organization will use the funds collected by Promos through the initiatives held at Valmontone Outlet (Roma) and Palmanova Outlet Village (Udine) in October as part of the “PINK IS GOOD”, campaign of the Umberto Veronesi Foundation to prevent and fight breast cancer.

On the occasion of the worldwide month of prevention, the two structures were decorated in pink and benefit events and initiatives were organized with the shops at the malls. In addition to fundraising, information was distributed about the prevention of breast cancer, the best weapon to combat the disease that strikes over 48,000 women every year.

We are enthusiastic about the results achieved – says Carlo Maffioli, President of PromosThe partnership with the Umberto Veronesi Foundation has enabled us to contribute actively to this important cause. Being able to finance research and contribute to the work of prevention is an achievement that brings us great satisfaction”.

PROMOS AWARD – SCALO MILANO NEW ENTRIES: LAURENT MUELLER WINS AT ARTISSIMA 2015 FOR HIS IMPORTANT RESEARCH AND PROMOTION OF YOUNG ARTISTS

The partnership between Promos and Artissima starts the ball rolling on the Piazze d’Artista project that will embellish the streets of Scalo Milano with works of art.

Promos and Scalo Milano, official partners of Artissima 2015, announce their decision to bestow the Promos Award – Scalo Milano New …

PROMOS AWARD – SCALO MILANO NEW ENTRIES: LAURENT MUELLER WINS AT ARTISSIMA 2015 FOR HIS IMPORTANT RESEARCH AND PROMOTION OF YOUNG ARTISTS

The partnership between Promos and Artissima starts the ball rolling on the Piazze d’Artista project that will embellish the streets of Scalo Milano with works of art.

Promos and Scalo Milano, official partners of Artissima 2015, announce their decision to bestow the Promos Award – Scalo Milano New Entries on Laurent Mueller of Paris, considered the most deserving gallerist for his research and promotion of young artists in the eponymous section.

The award was decided by an international jury composed of Pierre Bal Blanc, Jacopo Crivelli Visconti, Abaseh Mirvali and Patrizia Sandretto Re Rebaudengo and their decision was communicated to the Chairman of Promos Carlo Maffioli, the director Sarah Cosulich Canarutto and the Committee of Curators of the New Entries section. This gets the ball rolling on the Piazze d’Artista project, created by Promos to embellish the streets of Scalo Milano with different forms of art and give the visitors to the structure the opportunity to experience a high profile cultural dimension. One of Laurent Mueller’s artists will have the opportunity to produce an installation designed specifically for Scalo Milano.

IMPORTANT NEWS FOR PROMOS AT MAPIC 2015: SCALO MILANO DESIGN DISTRICT AND VALMONTONE OUTLET FOOD COURT

Cannes, 18/20 November 2015 - Palais des Festivals - Stand R8.E11

Promos participates in the 2015 edition of Mapic in Cannes with some important news relative to the projects in its portfolio: …

IMPORTANT NEWS FOR PROMOS AT MAPIC 2015: SCALO MILANO DESIGN DISTRICT AND VALMONTONE OUTLET FOOD COURT

Cannes, 18/20 November 2015 - Palais des Festivals - Stand R8.E11

Promos participates in the 2015 edition of Mapic in Cannes with some important news relative to the projects in its portfolio: the presentation of the innovative Design District of Scalo Milano – the original City Style mall occupying 60,000 sq.mt. that will open in less than a year, located at the gates of the Lombard capital – and the announcement of the construction of a new Food Court at Valmontone Outlet, the number one outlet mall in Italy.

Two concrete examples, both as regards the development of new projects and for the equally important activities of management and requalification, that suggest new reference models for the sector and that can contribute significantly to relaunching Italian retail property.

The Design District of Scalo Milano. Inspired by the celebrated design districts of Miami and New York, it will occupy an area of 18,000 sq.mt., with about 40 units devoted to Italian excellences in design and lifestyle. It is a highly innovative distribution models, very attractive for the home and interior design sector, thanks to the ever more desirable synergisms with the other categories of merchandise offered at Scalo Milano (high level fashion and cuisine), as well as the initiatives planned in the educational sector (with the School of Advanced Professional Training Machina Lonati Foundation Fashion and Design Institute) and in the arts (with the project Piazze d’artista developed with Artissima).

Filippo Maffioli, CEO of Promos: “Scalo Milano has now taken shape in all its aspects: the Design District is a concrete demonstration of the ability of the company to put together an advanced retail project, absolutely unique on the Italian market. The Design District took on this role in the most natural way as soon as we realized that we had succeeded in assembling a high level offering, ranging from furniture to decorative accents, featuring the showrooms and brand boutiques of all the great Italian names in interior design and lifestyle”.

Our goal is to create an area of “synthesis” between similar merchandise sectors, in response to a growing awareness among national operators of the need for Italian designers to aggregate systematically in order to conquer new consumer markets. A high-impact architectural setting will recreate the atmosphere of the great international design districts:: the buildings will draw inspiration from the historical image of the factory, presenting it in a modern key, with innovative materials and solutions.

Another important project presented at Mapic 2015 by Promos is the launch of the new Food Court at Valmontone Outlet near Rome, under the management of Promos since 1 January 2015. This will be the first example of a Food Court in an Italian outlet mall. It will occupy an area of 3,000 sq.mt. with 10 business units including cafés, restaurants, pizzerias and fast food franchises, with innovative formats capable of meeting the demands of every segment of the clientele.

Through this new service, Valmontone Village will be able to offers its visitors a high-quality culinary selection with a high level of service, greatly distinguishing it among the other shopping centers in the same catchment area, with the dual goal of increasing the time spent by the visitors at the structure and improving its ability to attract potential new clientele in search of a place to have lunch or dinner.

The Food Court is part of a broader restyling plan for the outlet mall, which will concentrate on three macro areas – property, marketing and trade – and which will be completed between the end of this year and the beginning of next year. It is an investment that can be considered a virtuous example of requalification, the product of the fruitful cooperation between Promos and the ownership of the structure.

Filippo Maffioli adds: “This is a crucial time for the Italian retail sector and particularly for the outlet malls, in which it is essential to invest in the structures in order to continue to attract visitors. The price factor is no longer sufficient to satisfy the ever more demanding consumer, by now accustomed, thanks to the digital and mobile technologies, to making purchases at any time. It is necessary to apply new strategies that enhance the shopping experience and turn the mall into a full-scale destination for leisure time activities and socialization: the Food Court is one of these”.

This news makes Promos a key player on the Italian scene at Cannes, thanks to a renewed corporate identity, stressing the innovative and creative thrust of the Group and highlighting its characteristics of extreme competence and specialization as a developer of  “shopping destinations”.

PROMOS PRESENTS “PIAZZE D’ARTISTA @ SCALO MILANO”. THE PROJECT GETS UNDER WAY WITH ARTISSIMA 2015.

The plazas of the new City Style will feature interactive, site specific works by contemporary artists.

Scalo Milano will be the home of Piazze d’Artista (Art Plazas), a project created to enhance its visitors experience with a …

PROMOS PRESENTS “PIAZZE D’ARTISTA @ SCALO MILANO”. THE PROJECT GETS UNDER WAY WITH ARTISSIMA 2015.

The plazas of the new City Style will feature interactive, site specific works by contemporary artists.

Scalo Milano will be the home of Piazze d’Artista (Art Plazas), a project created to enhance its visitors experience with a new, high profile, cultural element: from its opening, the widest variety of art forms will embellish the spaces of Scalo Milano, with interactive installations created specifically for the project.

The project will get under way on the occasion of Artissima 2015, the contemporary art festival that is one of the most renowned at the European level, scheduled from 6 to 8 November in Turin. Promos and Scalo Milano are official partners of the event and the Promos Scalo Milano New Entries award will be assigned by an international jury to the most deserving gallery for its work of research and promotion of young artists in the eponymous section. One of the artists from the winning gallery will also have the opportunity to produce an installations created especially for Scalo Milano.

THE PROCESS OF RENEWAL CONTINUES AT VALMONTONE OUTLET UNDER THE MANAGEMENT OF PROMOS

New openings, an increase in the number of visitors, and a general restyling of the Village.

The focus on renewal is bringing significant results to Valmontone Outlet, the factory outlet center owned by the Grundbesitz Europa Open …

THE PROCESS OF RENEWAL CONTINUES AT VALMONTONE OUTLET UNDER THE MANAGEMENT OF PROMOS

New openings, an increase in the number of visitors, and a general restyling of the Village.

The focus on renewal is bringing significant results to Valmontone Outlet, the factory outlet center owned by the Grundbesitz Europa Open Fund of Deutsche Asset & Wealth Management and operated under the management of Promos. Eight months after the new management took over on 1 January 2015, there have been a lot of changes at the shopping center. With over 180 stores, an area of over 40,000 sq.mt. and parking for 3,000 cars, the busiest outlet in Italy had over 750,000 visitors in the month of August alone (+7% compared with last year) and a 6% increase in sales.

Among the changes since 1 January, brought about by Promos, were:

  • New openings: In September 2015 Melluso and Stroili Oro will open stores, and the new Twin Set store, twice as large as before, will also open. These are added to the other new openings in the past months, which include Braccialini, Hangar 18, Havaianas, O Bag, Sandro Ferrone, Scorpion Bay and VB Store. In addition, the stores of Adidas, Blue Kids, Coccinelle, Gas, Miia, Meltin’Pot and Zuiki were renovated to reflect Promos’s strong attention to “Quality Retailing”.
  • Restyling of the mall: with the arrival of September, works are resuming on the restoration and redecoration of the mall, which will include replanting the green areas, starting up the fountains again, painting the buildings, reorganizing the parking areas and redesigning the Infopoint. The works are part of a vaster plan of restructuring and will be terminated by the end of 2015.
  • New promotional events and shopping opportunities with two eagerly awaited events in September, every hour on the 12th and 13th, two stores took turns offering the beloved extra discounts off the outlet price, as part of the initiativeExtrashopping hours. From the 24th to the 27th, the Village will hold Special Shopping Days – with discounts of 30% off the outlet price on new arrivals. During this event it will also be possible to try the excellent wines of the Lazio Regionunder the guidance of expert sommeliers.
  • New opportunities for free entertainment: a full calendar of events and activities is offered by Valmontone Outlet which would like to be more than a shopping center, also a place where people come to spend their leisure time enjoyably. After the success of the summer events, with the mall open every Saturday night until 11 pm and concerts with the stars of Italian music, including the Tiromancino and Mario Venuti, and the comedy shows of artists from the TV show “Colorado” (the audiences numbered in the thousands every time), the month of October will be devoted to charity, with numerous events in support of research and solidarity.

    Tomaso Maffioli, CEO of Promos, comments: “The increase in the number of visitors and the increase in sales are proof of a winning strategy. The excellent results achieved encourage us to continue in this direction, devoting ourselves with passion to the development of a structure with a vast potential. We are currently examining a more complex plan of restyling that should be implemented between the end of this year and next year.”

SCALO MILANO @ TORTONA DESIGN WEEK 2015: PROMOS PROPOSES A VIRTUAL LOOK AT THE NEW “CITY STYLE”

From 13 to 19 April 2015, at via Savona 43, Milan.

Promos is back at Tortona Design Week this year with the installation “Future Scalo”, an interactive overview, using motion capture technology …

SCALO MILANO @ TORTONA DESIGN WEEK 2015: PROMOS PROPOSES A VIRTUAL LOOK AT THE NEW “CITY STYLE”

From 13 to 19 April 2015, at via Savona 43, Milan.

Promos is back at Tortona Design Week this year with the installation “Future Scalo”, an interactive overview, using motion capture technology with the creativity of Andrew Quinn, of Scalo Milano, the innovative “City Style” that will bring the best of fashion, design and fine food to the gates of the Lombard capital. “Future Scalo” is a view on the future Scalo Milano; a magic box that will enable visitors to “experience” a virtual tour in the particular atmosphere of the project, a stage where the public becomes the star, catapulted into a kaleidoscope, where all the gestures and volumes are multiplied, creating the idea of multimedia social space. The artistic direction is by Metrogramma Milano, the lights by Alessandro Chiodo, the sound design by Piernicola Di Muro: an explosive mix in which the visitor is immersed.

The space at via Savona 43 will also house, from 13 to 19 April, an original charitable initiative in collaboration with the non-profit organization Dottor Sorriso, to gather donations for the support of projects of clown therapy in the pediatric wards of Milan’s hospitals. In the location of via Savona, visitors can purchase lovely objects on the subject of Scalo Milano made in collaboration with three students of the Accademia Santa Giulia di Brescia: Anna Scandella, Lucia Coltamai and Vanessa Broglia. On Saturday April 18 and Sunday April 19 two Dottor Sorriso clowns will entertain the younger visitors with their fun and games

An important excellence among the food partners of Scalo Milano for the event, C House Lounge Cafè, renowned for its sophisticated atmospheres, extraordinary artisanal coffee and unrivaled aperitif ritual will bring, for the entire week, a touch of Italian Style to the space at via Savona 43, with a corner devoted to reception of the VIP guests. Spontini, the famous Milanese pizzeria, will delight luncheon guests and the guests joining us on the evening of Tuesday 14 April. The chef Theo Penati of the starred restaurant Pierino Penati, and his marvelous risotto, will be the keynotes of the evening of Wednesday 15 April.

COMPLETE PROGRAM OF THE EVENT

Monday 13
Press preview from 10 am to 6 pm

Tuesday 14
Space open to the public from 10 am to 6 pm
Cocktail party by invitation from 6 to 10 pm; presentation of awards to the students Anna Scandella, Lucia Coltamai and Vanessa Broglia of the Accademia Santa Giulia di Brescia
Food partners for the evening: Spontini: the finest Milanese pizza, C House Lounge Cafè Milan
 
Wednesday 15
Space open to the public from 10 am to 6 pm
Cocktail party by invitation from 6 to 10 pm; show cooking organized by the starred chef Theo Penati
Food partners for the evening: Pierino Penati Ristorante, C House Lounge Cafè Milano

Thursday 16 and Friday 17
Space open to the public from 10 am to 8 pm

Saturday 18 and Sunday 19
Space open to the public from 10 am to 6 pm
Entertainment with clowns, organized by the staff of Dottor Sorriso, throughout the day

PROMOS AND CNCC TOGETHER IN LONDON FOR THE 2015 ICSC RETAIL CONNECTIONS EVENT

On Wednesday the 25th of May, in London, Promos is going to be one of the five CNCC partners during the 2015 ICSC Retail Connections event.

Through the “Pavilion Italy” project, the CNCC intends to promote the Italian market and its main shopping malls towards new international …

PROMOS AND CNCC TOGETHER IN LONDON FOR THE 2015 ICSC RETAIL CONNECTIONS EVENT

On Wednesday the 25th of May, in London, Promos is going to be one of the five CNCC partners during the 2015 ICSC Retail Connections event.

Through the “Pavilion Italy” project, the CNCC intends to promote the Italian market and its main shopping malls towards new international retailers.

Promos will present two of the major structures in Italy: Scalo Milano, the new City Style, under construction near Milan, and Valmontone Outlet, the busiest outlet in Italy, located near Rome. Two particular schemes, strong of their peculiar geographical location: Milan and Rome are two strategic entry points for international brands interested in joying the Italian market.

PROMOS TO MANAGE VALMONTONE OUTLET

Starting 1 January 2015, the structure, owned by the open ended fund Grundbesitz Europa of Deutsche Asset & Wealth Management will enter the portfolio of malls managed by the Brescia-based group. Located about 50 km from downtown Rome, with more than 180 stores and over 40,000 sq.mt. of GLA, it is the outlet mall with the most visitors in Italy.

Brescia, 29 December 2014 – The portfolio of malls managed by Promos is growing: starting 1 January 2015 the company will …

PROMOS TO MANAGE VALMONTONE OUTLET

Starting 1 January 2015, the structure, owned by the open ended fund Grundbesitz Europa of Deutsche Asset & Wealth Management will enter the portfolio of malls managed by the Brescia-based group. Located about 50 km from downtown Rome, with more than 180 stores and over 40,000 sq.mt. of GLA, it is the outlet mall with the most visitors in Italy.

Brescia, 29 December 2014 – The portfolio of malls managed by Promos is growing: starting 1 January 2015 the company will be in charge of managing and valorizing one of the most significant assets of its kind on the national scene, Valmontone Outlet, the busiest Factory Outlet Centre in Italy with more than 6 million visitors annually.

Opened in 2003 and owned by by the open ended fund Grundbesitz Europa of Deutsche Asset & Wealth Management, Valmontone Outlet has over 180 stores, on an area of over 40,000 sq.mt. with parking for 3,000 cars. It is located at Valmontone, a town 40 km southwest of Rome, along the Rome – Naples motorway, in the integrated tourist area of Rome – Valmontone, which also includes the Rainbow MagicLand amusement park.

The structure has a resident catchment pool of 6.5 million inhabitants in a radius of 90 minutes and is easy to reach by car along the A1 motorway (southbound travelers use the Valmontone exit and northbound travelers exit at Colleferro).

Promos will handle the management of Valmontone Outlet with a full service approach, in order to increase its attractiveness even more. In particular, actions of re-branding of the structure will immediately be undertaken, followed by continuous management by the services of facility management and a targeted action of optimization of the mix of offerings, with a view to refining the quality content. Promos will also handle the development and coordination of all the activities of event organization at the structure, scheduling entertainment and sales and advertising the mall at the national and international level as a destination for quality shopping in tourist itineraries.

Tomaso Maffioli, Managing Director of Promos, comments: “The choice of Promos to manage Valmontone Outlet is a very important conquest in the growth strategy of our company, which has as its goal the coverage of all the main Italian cities. In addition to its proven experience in the development of new projects, our company has gained widespread acclaim for its skill in the management and valorization of mall structures. Our primary goal is to respond accurately, through continuous analysis and the application of innovative solutions, to the desires of the visitors to the structures in our portfolio. We also want to provide the utmost support for all the brands that participate in our initiatives. We are particularly proud to embrace this new challenge and we are confident of achieving significant results, in terms of both attraction and sales.”

PROMOS @ MAPIC 2014 (19/21 NOVEMBER, CANNES, PALAIS DES FESTIVALS, BOOTH R8.E11)

Promos will be at Mapic 2014 to present the strategic lines of the company for the next three years and the main news relative to the projects in its portfolio.

Filippo Maffioli of Promos comments: “The retail sector is going through an interesting stage of evolution at this time, also in …

PROMOS @ MAPIC 2014 (19/21 NOVEMBER, CANNES, PALAIS DES FESTIVALS, BOOTH R8.E11)

Promos will be at Mapic 2014 to present the strategic lines of the company for the next three years and the main news relative to the projects in its portfolio.

Filippo Maffioli of Promos comments: “The retail sector is going through an interesting stage of evolution at this time, also in Italy, where a stage of renewal of existing offerings is about to get under way. We are in the front line, ready to perform a key role in this process, thanks to our excellent track record and specialized know-how. 2015 will be a crucial year from this standpoint. The opening of Scalo Milano confirms our concrete will and determination to innovate”.

The main feature will be the Scalo Milano project – construction got under way in June 2014 and is by now well advanced. It will open to the public in the second half of next year. Rewarded last April at Magdus Paris 2014 as the ‘Best European Project’, Scalo Milano will be a ‘City Style’ mall, a new concept destined to become a reference, not only for shopping, thanks to its strong physical and cultural integration with the urban fabric of the city.

The goal is to create a location focused on aggregation. It should be both taken for granted and unique at the same time, in which the excellence of the products offered – in the sectors of Fashion, Food and Design, for the first time together in an organic project – meets a new world of experimentation, creativity and education just like in a regular new district of the city,Reached in 20 minutes from downtown Milan – with the metropolitan transportation network (rail branch S13), by train or by car from via Ripamonti – the project will have 300 stores and shops when complete, on a gross shopping area of 60,000 sq.mt., with parking for 4,000 cars, but will also be a permanent home to a School of Advanced Learning and several Art Plazas featuring exhibitions of contemporary art.
Scalo Milano will have an original architectural setting: the structures will draw inspiration from the typical image of the factory, symbol of productivity and icon of the Milan area, reinterpreting it, however, in a modern key, with innovative materials and solutions. Nature will also be a significant feature, at the service of the public in the accessory spaces and providing a green backdrop between the mall and the surrounding agricultural setting of the South Milan Park, with over 120,000 sq.mt. devoted to a park, bike paths and new areas open to the public.

Filippo Maffioli adds: “With Scalo Milano we are creating a model that will go beyond the ordinary concept of the shopping center. Our goal is to create a setting of excellence according to a unique plan in the scenario of Italian and international retail, but that has the potential for replication abroad”.

In addition to this important project, at Mapic 2014 Promos will give ample space to several other important new developments, including those relative to Palmanova Outlet Village.That structure has recently reported exceptionally positive performance in terms of visitors, confirming its increasing interest to the international catchment. In the year, 8 prestigious brands have opened new stores: Liu Jo Uomo, Dekker,  Lee Wrangler, Hilfiger Denim, Desigual, Piquadro, L’Erbolario, Calligaris, Ki6?, Pupa, Excelsa. Opened in May 2008 in the province of Udine, near the A4 Venezia-Trieste motorway, it is the only Italian outlet village near the border, with a catchment that embraces the entire north-east and visitors from nearby Slovenia, Austria, Croatia and Serbia.  It has over 90 brand stores on a GLA of 24,000 sq.mt. Thanks to its characteristics of quality, function and service, this factory outlet center reports 3 million visitors annually, 40% of whom are foreign.

PROMOS ANNOUNCES THE OPENING OF THE WORKSITE FOR SCALO MILANO CITY STYLE

Promos and its President Carlo Maffioli announce that the worksite for Scalo Milano in the municipality of Locate Triulzi south of Milan is now open, on a former industrial site known for having been, at one time, the site of a historical Saiwa plant.

Promos and its President Carlo Maffioli announce that the worksite for Scalo Milano in the municipality of Locate Triulzi south of …

PROMOS ANNOUNCES THE OPENING OF THE WORKSITE FOR SCALO MILANO CITY STYLE

Promos and its President Carlo Maffioli announce that the worksite for Scalo Milano in the municipality of Locate Triulzi south of Milan is now open, on a former industrial site known for having been, at one time, the site of a historical Saiwa plant.

Promos and its President Carlo Maffioli announce that the worksite for Scalo Milano in the municipality of Locate Triulzi south of Milan is now open, on a former industrial site known for having been, at one time, the site of a historical Saiwa plant.

Scalo Milano will be a “City Style” mall, a retail format that is entirely new in Italy, combining the best of fashion, design and food at the highest level in a single large shopping center.

With a catchment of 6.3 million inhabitants in the 60 minute radius and over 13 million tourists a year to count on, Scalo Milano will be easily reached from Milan with the metropolitan transport system (the Locate Triulzi stop of the S13 shuttle link is only 20 minutes from downtown Milan), by train or by car, from via Ripamonti or exit no. 8 of the West Ring Road (Tangenziale Ovest) (in 15 minutes from Linate airport).

The goal is to make Scalo Milano a place of aggregation and excellence, in a manner unique in today’s retail world in Italy: the design sector and a 5,000 sq.mt. food village will flank the fashion area in a new way, that will include restaurants, bars and small grocery shops, according to an agreement with the finest Italian districts.

The works should be completed, with the opening of the first stage of Scalo Milano by thesecond half of 2015. The first stage will include 43,000 sq.mt. of retail space with over 200 stores, and will be followed on completion of the works with another 17,000 sq.mt. for a total of 60,000 sq.mt. and more than 300 stores at full capacity.

Filippo Maffioli, Sales & Marketing Director of Promos, comments: “Rewarded for this last spring at the Magdus fair event in Paris 2014, as “Best European Project”, Scalo Milano will be a unique location in the esthetics as well as in the content offered, where the excellences of fashion, food and design will be readily accessible, also thanks to the direct connection with the Milan metropolitan transport network. Our project is ambitious but concrete: the opening of the worksite is the demonstration, and we are receiving highly satisfactory feedback from the market”.

To express the best of the spirit of Italian design, an innovative architectural framework has been developed: an urban setting in which the buildings draw inspiration from the concept of the factory, symbol of productivity and icon of Milanese business in the past century, that presents them in a new, contemporary key, with advanced solutions and materials.

Scalo Milano will be presented from 19 to 21 November 2014 at Mapic in Cannes.

SCALO MILANO IS ONLINE (AND SOCIAL TOO)

The official website of Scalo Milano is now online, with all the project information, a rich news section and an updated …

SCALO MILANO IS ONLINE (AND SOCIAL TOO)

The official website of Scalo Milano is now online, with all the project information, a rich news section and an updated gallery.  Developed with responsive technology and designed for use ‘on the go’, from smartphones and tablets.

Furthermore, Twitter, Google+, Instagram, Pinterest and Youtube talk about Scalo Milano in real time. Photos, videos and micronews document the development of the project and tell of the events in which it has an important role, discussing it with partners, fans and followers.

Click here for more information: www.scalomilano.it

SCALO MILANO @ THE INTERNATIONAL BOOK FAIR IN TURIN

Scalo Milano City Style will be present at the International Book Fair in Turin (Lingotto Fairgrounds, 8-12 May 2014), as a technical sponsor of Casa CookBook, the area in Pavilion 2 entirely devoted to publications in the culinary field.

The designer Sergio Perrero, artistic director of the exhibition space, has created a stand that will involve the visitors in a …

SCALO MILANO @ THE INTERNATIONAL BOOK FAIR IN TURIN

Scalo Milano City Style will be present at the International Book Fair in Turin (Lingotto Fairgrounds, 8-12 May 2014), as a technical sponsor of Casa CookBook, the area in Pavilion 2 entirely devoted to publications in the culinary field.

The designer Sergio Perrero, artistic director of the exhibition space, has created a stand that will involve the visitors in a sort of “worksite” – the site of the project that will get under way soon – where specialized workshops and meetings with renowned chefs will take place. The topic of fine food and wines is particularly important for Scalo Milano, where numerous high level experts in the Italian food culture will be present.

After the participation at the Fuorisalone 2014 during the furniture fair, the promotion of Scalo Milano continues in unusual venues using highly innovative methods, with the aim of valorizing the distinctive characteristics that make it unique in the sector of reference: the ability to combine the three excellences of products Made in Italy (fashion, food and design) and promote its values, knowledge and skills, as well as the strategic position with respect to Milan, and its cultural and urban integration with the fabric of the city; the ability to offer its visitors a complete experience in an ordinary place that is extraordinary at the same time.

Filippo Maffioli, Sales and Marketing Director of Promos, has said:
“With the participation at the International Book Fair in Turin we renew our interest in the most significant cultural initiatives. Scalo Milano itself will be a place devoted to aggregation and culture. It will offer a schedule of events capable of involving the visitors emotionally and offering them new stimuli for their leisure time, but it will also offer a permanent home to a School of Advanced Training and seven artistic plazas, with exhibitions of contemporary art.
At the same time, the Casa CookBook setting is a great opportunity for us to promote Scalo Milano as an important player on the scene of Italian food and wine, a shopping center of primary importance in defining the identity of the project. As we have done in the past, we will then continue to select and support different and qualified opportunities for a close-up view of each of the three souls of Scalo Milano, and this will enable us to approach the world and value of each of them in an authentic, innovative way.”

SCALO MILANO BEST EUROPEAN PROJECT @ MAGDUS AWARDS 2014

On the occasion of the sixth “Colloque” organized by the French observatory Magdus, on April 3 and 4 in Paris Scalo …

SCALO MILANO BEST EUROPEAN PROJECT @ MAGDUS AWARDS 2014

On the occasion of the sixth “Colloque” organized by the French observatory Magdus, on April 3 and 4 in Paris Scalo Milano was won the prestigious “Best European Project Award” for 2014.

The biannual event, which brings together all the main players in the sector, had over 250 participants from 14 countries, invited to vote on a short-list of candidates after rigorous preselection by a jury of twenty international experts.

Carlo Maffioli, President of Promos, comments: “It was a highly satisfying recognition for Scalo Milano and a strong sign of how the European market understands and appreciates its unique features”.

SCALO MILANO CITY STYLE @ FUORISALONE 2014. CARLO MAFFIOLI PRESENTS THE NEW CONCEPT AND NEW ARCHITECTURAL LOOK OF THE PROJECT

Promos, the enterprise specialized in development, promotion, marketing and management of large commercial real estate projects, will present the latest news on its Scalo Milan project at the Tortona Design Week 2014. The original shopping format will open in the summer of 2015 on the outskirts of the Lombard capital. Works are scheduled to start in the spring of 2014.

Scalo Milano will be a City Style mall, a concept that identifies a new concept in shopping centers, and is expected …

SCALO MILANO CITY STYLE @ FUORISALONE 2014. CARLO MAFFIOLI PRESENTS THE NEW CONCEPT AND NEW ARCHITECTURAL LOOK OF THE PROJECT

Promos, the enterprise specialized in development, promotion, marketing and management of large commercial real estate projects, will present the latest news on its Scalo Milan project at the Tortona Design Week 2014. The original shopping format will open in the summer of 2015 on the outskirts of the Lombard capital. Works are scheduled to start in the spring of 2014.

Scalo Milano will be a City Style mall, a concept that identifies a new concept in shopping centers, and is expected to become a reference for shopping in Milan, thanks to its excellent physical and cultural integration with the urban fabric of the city. Connected directly to the subway network, with access to the area from the Locate Triulzi stop of the S13 public transport branch line, and thanks to the strong impact of its architectural look, it will be a unique experience for its visitors, who can find there all the excellence of the three most representative worlds of production “Made in Italy”: fashion, food and design at the highest levels.

Just to express in the best possible way the unique spirit of Italian design, a highly innovative architectural framework has been created for Scalo Milano: an urban setting in which the buildings draw their inspiration from the factory, symbol of productivity and icon of Milanese entrepreneurship in the past century, presenting it in a modern key. The idea is to make Scalo Milano a “district of international creativity” where the streets are animated by installations and works of art, and the plazas turn into stages for events. The project was developed by the architects of the Metrogramma studio, which is in charge of the artistic design of the façades and urban decor, and the Cotefa studio, which handled the structural layout.

Filippo Maffioli, Sales and Marketing Director di Promos, comments:At Scalo Milano the language is contemporary, innovative, international. This new business concept which we define as “City Style”, is one in which Italian excellence takes the spotlight in a winning combination, where the merchandise mix and the architectural image merge into a unified image that speaks the language of Milan and Italian style. The goal is to create a place that is familiar and unique at the same time, in which the excellence of the products offered in the worlds of Fashion, Food and Design, combines with the innovation and creativity of the setting, giving the visitors a complete experience

The atmosphere of Scalo Milano will be presented in a preview at the location of via Savona 43, with a structure created by the designer and artist Sergio Perrero inspired by the materials and new architectural shapes of the project, as well as by its visual identity, through a path depicting an imaginary breakdown of the elements that compose it.

During the evenings by invitation, on April 8 and 9, chef Theo Penati of the starred PenatiRestaurant will delight the guests with his specialties and his “Meetings of Taste”: informal conversations about responsible nutrition. The evenings of April 10 and 11 will offer a more casual atmosphere, with happy hour and dj set.

The Promos Group has chosen the Tortona Design Week as the setting of Scalo Milano for the second year in a row because the event reflects the elements that make up the new City Style: style, excellence and innovation.