PROMOS @ MAPIC 2014 (19/21 NOVEMBER, CANNES, PALAIS DES FESTIVALS, BOOTH R8.E11)

Filippo Maffioli of Promos comments: “The retail sector is going through an interesting stage of evolution at this time, also in Italy, where a stage of renewal of existing offerings is about to get under way. We are in the front line, ready to perform a key role in this process, thanks to our excellent track record and specialized know-how. 2015 will be a crucial year from this standpoint. The opening of Scalo Milano confirms our concrete will and determination to innovate”.

The main feature will be the Scalo Milano project – construction got under way in June 2014 and is by now well advanced. It will open to the public in the second half of next year. Rewarded last April at Magdus Paris 2014 as the ‘Best European Project’, Scalo Milano will be a ‘City Style’ mall, a new concept destined to become a reference, not only for shopping, thanks to its strong physical and cultural integration with the urban fabric of the city.

The goal is to create a location focused on aggregation. It should be both taken for granted and unique at the same time, in which the excellence of the products offered – in the sectors of Fashion, Food and Design, for the first time together in an organic project – meets a new world of experimentation, creativity and education just like in a regular new district of the city,Reached in 20 minutes from downtown Milan – with the metropolitan transportation network (rail branch S13), by train or by car from via Ripamonti – the project will have 300 stores and shops when complete, on a gross shopping area of 60,000 sq.mt., with parking for 4,000 cars, but will also be a permanent home to a School of Advanced Learning and several Art Plazas featuring exhibitions of contemporary art.
Scalo Milano will have an original architectural setting: the structures will draw inspiration from the typical image of the factory, symbol of productivity and icon of the Milan area, reinterpreting it, however, in a modern key, with innovative materials and solutions. Nature will also be a significant feature, at the service of the public in the accessory spaces and providing a green backdrop between the mall and the surrounding agricultural setting of the South Milan Park, with over 120,000 sq.mt. devoted to a park, bike paths and new areas open to the public.

Filippo Maffioli adds: “With Scalo Milano we are creating a model that will go beyond the ordinary concept of the shopping center. Our goal is to create a setting of excellence according to a unique plan in the scenario of Italian and international retail, but that has the potential for replication abroad”.

In addition to this important project, at Mapic 2014 Promos will give ample space to several other important new developments, including those relative to Palmanova Outlet Village.That structure has recently reported exceptionally positive performance in terms of visitors, confirming its increasing interest to the international catchment. In the year, 8 prestigious brands have opened new stores: Liu Jo Uomo, Dekker,  Lee Wrangler, Hilfiger Denim, Desigual, Piquadro, L’Erbolario, Calligaris, Ki6?, Pupa, Excelsa. Opened in May 2008 in the province of Udine, near the A4 Venezia-Trieste motorway, it is the only Italian outlet village near the border, with a catchment that embraces the entire north-east and visitors from nearby Slovenia, Austria, Croatia and Serbia.  It has over 90 brand stores on a GLA of 24,000 sq.mt. Thanks to its characteristics of quality, function and service, this factory outlet center reports 3 million visitors annually, 40% of whom are foreign.

Comments are closed.