Brescia, 29 December 2014 – The portfolio of malls managed by Promos is growing: starting 1 January 2015 the company will be in charge of managing and valorizing one of the most significant assets of its kind on the national scene, Valmontone Outlet, the busiest Factory Outlet Centre in Italy with more than 6 million visitors annually.
Opened in 2003 and owned by by the open ended fund Grundbesitz Europa of Deutsche Asset & Wealth Management, Valmontone Outlet has over 180 stores, on an area of over 40,000 sq.mt. with parking for 3,000 cars. It is located at Valmontone, a town 40 km southwest of Rome, along the Rome – Naples motorway, in the integrated tourist area of Rome – Valmontone, which also includes the Rainbow MagicLand amusement park.
The structure has a resident catchment pool of 6.5 million inhabitants in a radius of 90 minutes and is easy to reach by car along the A1 motorway (southbound travelers use the Valmontone exit and northbound travelers exit at Colleferro).
Promos will handle the management of Valmontone Outlet with a full service approach, in order to increase its attractiveness even more. In particular, actions of re-branding of the structure will immediately be undertaken, followed by continuous management by the services of facility management and a targeted action of optimization of the mix of offerings, with a view to refining the quality content. Promos will also handle the development and coordination of all the activities of event organization at the structure, scheduling entertainment and sales and advertising the mall at the national and international level as a destination for quality shopping in tourist itineraries.
Tomaso Maffioli, Managing Director of Promos, comments: “The choice of Promos to manage Valmontone Outlet is a very important conquest in the growth strategy of our company, which has as its goal the coverage of all the main Italian cities. In addition to its proven experience in the development of new projects, our company has gained widespread acclaim for its skill in the management and valorization of mall structures. Our primary goal is to respond accurately, through continuous analysis and the application of innovative solutions, to the desires of the visitors to the structures in our portfolio. We also want to provide the utmost support for all the brands that participate in our initiatives. We are particularly proud to embrace this new challenge and we are confident of achieving significant results, in terms of both attraction and sales.”