SCALO MILANO: FUORISALONE 2017 GOES YELLOW

Promos returns to the Fuorisalone event with Scalo Milano, the new district of Milan that aggregates excellences Made in Italy: fashion, food, but above all design.

Everybody will have to know that Scalo Milano is home to the only Design District in Italy, indeed, in Europe: a district that contains all the best of design Made in Italy.

An important partnership has been signed with the Foundation of the Architects’ Association of Milan, which enables Scalo Milano to participate in the event “Open Order 2017”: during the Fuorisalone period, the Foundation opens its headquarters at via Solferino 19 to the public, with events and a place to relax for the afficionados of design.
The setting of the garden was organized by Scalo Milano with a special set created by a group of companies from the Design District including Calligaris, Kartell and Vitra.
It reflects the cooperation between Scalo Milano and the Architects’ Association, that will continue even after the Furniture Fair thanks to an agreement that will provide significant facilitations and services to the professionals who belong to the association.

During the Fuorisalone event the project Scalo Design Station will get under way: the districts of Brera, Tortona and Lambrate have been turned into areas of urban relaxation and benefit for community design, with “Unconventional Lounges” or spaces furnished with comfortable yellow seats from Scalo Milano.

At the same time, at Scalo Milano, during the weekend, the mall will host a number of Design Talks: a presentation of ideas open to everyone, an innovative opportunity to talk about many of the subject connected with design.

Opening the event will be Saturnino, the bass player, composer and now also designer with his line of Saturnino Eye Wear. Starting from his autobiography entitled “Testa di Basso”, he will talk about his relationship with design through the bass, the musical instrument made to measure for him, and the line of eyewear he has created.
He will be followed by a talk entitled “Print your shoes” by Mark Beccaloni, a young industrial designer who recently created a line of design produced entirely with a 3D printer.
One of the most exciting events at Scalo Milano will be the meeting with comehome!, the popular platform that enables people to socialize by participating in events at homes of various kinds, from social eating to design. The creators will talk about how the events in the homes involve more and more people in a community in which the esthetics of the events is connected with a design concept.
Concluding the cycle will be a workshop with the association School of Robotics for families and children: using the LEGO Mindstorms Kit the passages that lead from design to the realization of a robot will be illustrated.

Finally, the last event of this exciting week will be a big party at Scalo Milano, the evening of Sunday 9 April from 6 pm until about 10 pm, organized by Body/Heat and ETNA/Il Giardino dei Visionari.

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