SCALO MILANO @ TORTONA DESIGN WEEK 2015: PROMOS PROPOSES A VIRTUAL LOOK AT THE NEW “CITY STYLE”

Promos is back at Tortona Design Week this year with the installation “Future Scalo”, an interactive overview, using motion capture technology with the creativity of Andrew Quinn, of Scalo Milano, the innovative “City Style” that will bring the best of fashion, design and fine food to the gates of the Lombard capital. “Future Scalo” is a view on the future Scalo Milano; a magic box that will enable visitors to “experience” a virtual tour in the particular atmosphere of the project, a stage where the public becomes the star, catapulted into a kaleidoscope, where all the gestures and volumes are multiplied, creating the idea of multimedia social space. The artistic direction is by Metrogramma Milano, the lights by Alessandro Chiodo, the sound design by Piernicola Di Muro: an explosive mix in which the visitor is immersed.

The space at via Savona 43 will also house, from 13 to 19 April, an original charitable initiative in collaboration with the non-profit organization Dottor Sorriso, to gather donations for the support of projects of clown therapy in the pediatric wards of Milan’s hospitals. In the location of via Savona, visitors can purchase lovely objects on the subject of Scalo Milano made in collaboration with three students of the Accademia Santa Giulia di Brescia: Anna Scandella, Lucia Coltamai and Vanessa Broglia. On Saturday April 18 and Sunday April 19 two Dottor Sorriso clowns will entertain the younger visitors with their fun and games

An important excellence among the food partners of Scalo Milano for the event, C House Lounge Cafè, renowned for its sophisticated atmospheres, extraordinary artisanal coffee and unrivaled aperitif ritual will bring, for the entire week, a touch of Italian Style to the space at via Savona 43, with a corner devoted to reception of the VIP guests. Spontini, the famous Milanese pizzeria, will delight luncheon guests and the guests joining us on the evening of Tuesday 14 April. The chef Theo Penati of the starred restaurant Pierino Penati, and his marvelous risotto, will be the keynotes of the evening of Wednesday 15 April.

COMPLETE PROGRAM OF THE EVENT

Monday 13
Press preview from 10 am to 6 pm

Tuesday 14
Space open to the public from 10 am to 6 pm
Cocktail party by invitation from 6 to 10 pm; presentation of awards to the students Anna Scandella, Lucia Coltamai and Vanessa Broglia of the Accademia Santa Giulia di Brescia
Food partners for the evening: Spontini: the finest Milanese pizza, C House Lounge Cafè Milan
 
Wednesday 15
Space open to the public from 10 am to 6 pm
Cocktail party by invitation from 6 to 10 pm; show cooking organized by the starred chef Theo Penati
Food partners for the evening: Pierino Penati Ristorante, C House Lounge Cafè Milano

Thursday 16 and Friday 17
Space open to the public from 10 am to 8 pm

Saturday 18 and Sunday 19
Space open to the public from 10 am to 6 pm
Entertainment with clowns, organized by the staff of Dottor Sorriso, throughout the day

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