Christmas at the Promos malls

These are the ingredients that characterized events at the Promos malls during the Christmas period.

There was a wide range of proposals, all original and diversified, for activities and experiences: parades, shows, meet&greet events and concerts, all organized to offer the visitor even more reasons to visit the mall.

There were numerous installations specially created for the occasion, kilometers of fairy lights and Christmas trees, all with particular attention to #environmental sustainability, thanks to the use of energy-saving LED lights.

The result of our work? The success of the initiatives, which led to a significant increase in the month of December, not only in terms of footfall but also of turnover, with respect to 2022