It was 2003 when Valmontone Outlet was inaugurated. Now, 20 years later, with its 8 million visitors annually, it has the largest footfall of any factory outlet in Italy, and is a concrete example of the evolution of retail. Valmontone Outlet is not just a shopping mall, but much, much more. Its merchandise offering is highly diversified – 200 stores on 46,000sq.m. – a food court (the first in Italy) that offers a variety of Italian and international cuisines with as many as 15 different choices between restaurants, cafes, pizzerias and gelaterias, making it the most innovative outlet mall in Italy and the first to have a medical center on its premises, at the service of the citizens. A great celebration, lasting an entire month, animated the center last year on the occasion of this important anniversary.